HI THERE! I’M EMMA.
Welcome! I'm Emma Hamill, a marketing professional specializing in audience development, digital marketing, and social media strategy. I have a B.A. in Communications from Meredith College and years of experience executing high-impact marketing campaigns across email, social media, and digital advertising.
I help brands grow their audience, refine their messaging, and engage their communities through data-driven strategies and creative storytelling.
My expertise includes email marketing automation, paid and organic social media campaigns, content creation, and webinar production. I thrive in collaborative environments where I can blend creativity with analytics to drive meaningful engagement and measurable results.
ABOUT ME
As a kid, I earned the title "Emma the Lion-Hearted", because of my ability to fearlessly accept challenges and try new things. I’m highly flexible and always willing to face new challenges, solve problems, and find new ways to do things. My biggest asset is my intuition and ability to connect with and understand others. I approach all aspects of my life with empathy first - then strategy.
StrengthsFinder Top Themes: Empathy, Adaptability, Intellection, Developer, Relator
PROFESSIONAL EXPERIENCE
SENIOR MARKETING ASSOCIATE: AUDIENCE DEVELOPMENT
TRAINING INDUSTRY, INC - RALEIGH, NC | SEPTEMBER 2024- CURRENT
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Grow and refine Training Industry’s email subscriber base by creating targeted buyer personas, utilizing list-building tools (Apollo.io, Cognism, Talentview), advertising, and organic channels.
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Apply competitive and audience insights to refine buyer personas, expand subscriber lists, and enhance engagement across multiple channels.
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Serves as the primary “voice of the customer,” collaborating with product teams to drive user-centric innovations and ensure optimal customer experiences.
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Directs cross-functional messaging and campaign rollouts, providing timely updates to stakeholders and aligning initiatives with overarching business objectives.
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Analyzes performance metrics (GA4, Excel, email deliverability) to inform data-driven strategies, continually optimize programs, and deliver measurable growth.
MARKETING ASSOCIATE
TRAINING INDUSTRY, INC - RALEIGH, NC | SEPTEMBER 2021-SEPTEMBER 2024
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Developed in-depth product knowledge and market awareness, employing insights on consumer behavior, industry trends, and competitive landscape to shape marketing approaches.
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Drove audience development efforts, including segmentation and list-building, via Apollo.io and Cognism, resulting in steady subscriber and lead generation growth.
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Produced and managed targeted email marketing campaigns (newsletters, event promotions, content launches) using Pardot to increase engagement and brand visibility.
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Collaborated with cross-functional teams (product, editorial, design) to ensure consistent brand messaging and execute timely go-to-market strategies for key initiatives (e.g., TICE).
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Conducted regular performance analysis (weekly and monthly reports on email deliverability, social metrics, website traffic) to refine tactics and support data-driven decisions.
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Oversaw inbound coordination by routing prospective leads, fielding inquiries, and maintaining high-touch customer communications that reinforced brand credibility.
CREATIVE MARKETING ASSOCIATE INTERNSHIP
RDIGITAL - RALEIGH-DURHAM, NC | MAY 2020- CURRENT
Assistant to the President and Chief Creative Strategist for two consecutive summer internships.
Observed and supported in the development of a broad range of marketing initiatives across a diverse client base including nonprofit, consumer services food & beverage and direct-to-consumer retail.
Managed direct client communications to obtain assets, gather inputs for content planning initiatives and seek client feedback and approvals.
As part of a website development project, learned how to integrate business extensions and third-party software on the SquareSpace hosting platform.
Owned a portion of content creation responsibilities including concepting, design & copywriting for Instagram & Facebook content across multiple clients.
Responsible for content publishing and moderation for social media channels.
Led audience engagement and growth through industry-specific research in nonprofit organizations. Increased account following for the client by more than 900 followers on Instagram.
MARKETING MANAGER AND CONTENT CREATOR
HOLISTIC HAIR SALON - CARY, NC | JANUARY 2019 - MARCH 2020
Through a comprehensive redesign and development, transformed a professional services website into a highly engaging customer experience to showcase salon expertise and drive new client acquisition.
Integrated appointment scheduling, custom content forms, social media channels and a refined and sophisticated design reflective of the in-salon experience.
Planned, designed, and wrote all content for website and social media channels including Instagram and Facebook.
Optimized salon operations by implementing financial and client tracking systems into the backend of website functionality.
Fielded customer inquiries regarding services and products and maintained knowledge of current sales goals and salon promotions.
OFFICE MANAGER
ELIZABETH GARDENS LANDSCAPE DESIGN - SAG HARBOR, NY | MAY 2018 - AUGUST 2018
Oversaw all aspects of successful and high-volume landscape design, sales, company operations and maintenance.
Developed and refined landscape plans and design to meet client needs and align with provided budgets.
Financial responsibilities included managing project invoices, progress tracking, projections and initiating project estimates.
Responsible for inventory ordering and delivery to job sites, crew supervision, time entry and payroll.
UNIVERSITY OFFICE ASSISTANT
UNC CHARLOTTE- CHARLOTTE, NC | SEPTEMBER 2017 - MAY 2018
Responsible for the administrative needs for the UNC Charlotte Dean of Students & IT campus offices.
Managed IT asset requests, fulfillment and inventory for students and staff
Supported both offices with email correspondence, policies and general communication amongst students and faculty
SEASONAL SALES ASSOCIATE
NORDSTROM - DURHAM, NC | MAY 2017 - AUGUST 2017
Maintained a neat, organized and presentable sales floor to promote merchandise and drive sales.
Assessed customer needs and provided insightful recommendations and information about product features, resulting in a high rate of return customers.
Resolved all customer inquiries and complaints, resulting in high rates of customer satisfaction.
Worked alongside brand representatives to boost sales by enhancing product presentation and increasing product knowledge among the sales team.
HOSTESS AND WAITRESS
TRAVINIA ITALIALIAN KTICHEN - MORRISVILLE, NC | MARCH 2013 - MARCH 2018
Hosted and waitressed for more than four consecutive years during my high school career.
Warmly greeted new and returning customers and developed relationships resulting in customer loyalty.
Memorized over 30 menu items and rotating specials to give customized recommendations to guests.
Managed reservations, seating, and accommodations for the entire restaurant during designated shifts as hostess.
SKILLS AND
COMPETENCIES
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AP Guidelines
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Press Releases
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White Papers
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Content Calendar
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Blog Writing
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Research
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Content Creation
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Proofreading
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Copywriting
PROGRAMS
Canva
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Microsoft Office
Google Suite
QuickBooks
WordPress
Squarespace
Wix